Day in and day out, we are bombarded with news from all directions
that there is so less news that is actually being listened to. The world is
deluged with news received from all media; television, radio, newspapers,
internet and other independent means. Apart from media fragmentation, there is
also a rise in viewer/reader segmentation. Different audience groups have
established their favorite media personalities, news channels, news shows and
News channels now compete by staying edgy and bringing in the latest
news happenings around the world seconds after it has happened or in some cases
as it is happening the very moment. With television and news stations owned by
giant media conglomerates, it hard to not to find news spun around with
opinions and fed to target individual audiences.
Journalism should be based on three essential qualities that are
mostly ignored these days: accuracy, fairness and speed. Fairness constitutes
both impartiality and objectivity. In physics, we hear accuracy and precision
while in the news business it is all about accuracy and impartiality. Being
impartial means being biased towards a particular side of the discussion.
Certainly all journalists have their own voices and opinions, but
when it concerns news coverage, they have to deliver impartial, comprehensive news
and current affairs that does not have even the slightest hint of their
personal perspective. Balanced reporting can be pretty tricky especially if not
much research is done to find the other side.
News channels have a tendency to influence public opinion and create
differences and negativity towards current issues. Media has to adopt a fair
and balanced approach to all sides. But in todays shows, news channels merely
portray the impression that they are being objective and impartial. It is
natural that some stories do not have another side but presenting the false
other side is actually entertainment and not being objective.
Another trend that is noticed widely these days is news channels
calling in both sides of the matter to show their impartiality. This attempt to
strike balance is an utter failure since no conclusion is reached from the
heated debate as the anchor saves his/her opinion in an attempt not to appear
biased. News channels in this way are simply providing no value to their
People watch news to be informed about what is going on around them;
from the latest in business markets and stock exchanges to educational news and
sports victories. But when partial news is provided people lose trust in the news
channels and simple consider them as a waste of time. What journalists need to
do is hold their opinions to themselves.
news has the power to influence the public on a daily basis. The public has a
right to know what is really going on around them as accurately and impartial
as possible. What concerns them directly should act as a filter to what should
be reported unless classified in the interests of the country. Therefore, impartiality
in news implies providing a balance of issues and views, exploring conflicting
viewpoints, and making sure no minorities are left out.