Marketing |
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The Cutting Edge of Marketing
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Now you can speak to India's most powerful consumer market. Through a television channel this market will easily identify with, right from its name. A channel as discerning as the Malayalees themselves.Offering programmes with an authentic Malayalee access. It's a movement all set to win over 30 million Malayalees worldwide, and become as much a part of their identity as their language and culture. Truly the expression of a people.
KERALA, INDIA'S MOST POWERFUL CONSUMER MARKET
- The only 'rurban' State in India with no palpable rural-urban divide.
- The only State in India where both urban and rural population figure in the National Readership Survey.
- Lifestyle indicators stand clearly above the national average pointing to:
- a booming market
- very high brand proliferation
- a fast growing rate of disposable incomes
- a very high rate of consumption
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a discerning people
The Cutting Edge of Opportunity
If Kerala is the dream market of any advertiser, Kairali is the perfect medium for your message.Over 10 million Malayalees in Kerala and five million more outside the State and in the Middle East tune into the satellite signals everyday. And with its balanced blend of infotainment Kairali is bound to cut through the clutter and become their absolute favourite.In turn, providing the cutting edge your advertisements cannot do without.
| Bands |
Timings |
Rate per 10 seconds |
| Morning Band |
06.00 AM to 09.00 |
Rs. 3,000/- |
| Noon Band |
09.00 AM to 04.00 PM |
Rs. 3,000/- |
| Evening Band |
04.00 PM to 06.00 PM |
Rs. 4,000/- |
| Prime Band |
06.00 PM to 11.00 PM |
Rs. 8,000/- |
| NRK Band |
11.00 PM to 03.00 AM |
Rs. 5,000/- |
| Non Prime Band |
03.00 AM to 06.00 AM |
Rs. 2,000/- |
| News Band |
Time Check Spot Buy
(10 Sec) (10 Sec) |
Sponsorship |
| Morning News |
Rs. 5,500/- Rs. 3,000/- |
Rs. 25,000/- + 90 sec FCT |
| Afternoon News |
Rs. 2,500/- Rs. 4,000/- |
Rs. 40,000/- + 110 sec FCT |
| Evening News |
Rs. 6,000/- Rs. 8,000/- |
Rs. 75,000/- + 110 sec FCT |
| Night News |
Rs. 8,000/- Rs.10,000/- |
Rs. 75,000/- + 110 sec FCT |
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Programme Sponsorship (Minimum 13 Episodes) |
| Weekly serials/Daily Soaps |
30 minutes |
Rs. 1 Lakh + 160 sec. FCT |
| Film based programmes |
30 minutes |
Rs. 85,000 + 140 sec. FCT |
| Stage based shows |
30 minutes |
Rs. 70,000 + 130 sec. FCT |
| Current affairs programmes |
30 minutes |
Rs. 60,000 + 100 sec. FCT |
| Saturday/Sunday Movies |
Rs. 2.5 Lakhs + 410 sec. |
FCT (Co-Sponsorship only) |
| Afternoon Movies and NRK movies on Monday to Friday |
Rs. 2 Lakhs + 1000 sec. |
FCT (Full Sponsorship) |
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Seven day serial Sponsorship (Minimum 7 episodes)
Director's special serials (7 days) Rs. 10 lakhs + 1600 sec FCT
Branding/Naming Rights (Minimum booking : 13 Episodes)
Weekly serials/Daily Soaps Rs. 1.25 Lakhs + 220 sec. FCT
Film based programmes Rs. 1 Lakh + 170 sec. FCT
Staged based shows Rs. 1 Lakh + 170 sec. FCT
Current affairs programmes Rs. 75,000 + 130 sec. FCT
Time Slot fee
30 Minutes : Rs. 40,000 + 240 sec. FCT
TELECAST NORMS
- All advertisement materials are to be submitted in digital/Beta SX/SP formats only.
- The advertisement material should reach our office along with confirmed release order at least 10 days before the intended date of telecast.
- The payment shall be made by Account Payee cheque/Demand Draft drawn in favour of "Malayalam Communication Ltd. " ; payable at Thiruvananthapuram.
- Intimation for cancellation, postponement or for using revised advertisement material should be received at our office at least 10 days before the scheduled date of telecast. All such intimations should be in written format only.
- If the material provided is to be returned to the advertiser, intimation should be given within 7 days from the date of telecast.
- Certificate of telecast will comprise only basic information like time and date of the telecast.
- Kairali reserves the right to accept / reject any advertisement or sponsorship at its sole discretion.
- The tariff and the terms and conditions are subject to change from time to time.
- The tariff and the terms and conditions prevailing on the date of telecast shall apply on all billings.
- Advertisements will be accepted for telecast subject to the laws prevailing in India.
- Kairali will not be responsible for disruption in the telecast of the advertisement for force majeure reasons beyond its control. No claims will be entertained in this regard.
- Any dispute or claim arising out of this transaction are subject to the jurisdiction of the courts of Thiruvananthapuram only.
MARKETING OFFICES
| Corporate Marketing Office |
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Mr. S. Rajiv
Senior General Manager
Malayalam Communications Limited
Kairali towers
University P.O., Thiruvananthapuram - 695034
Tel: +91-471-2386500; Fax: 2386501
gmkairalitv@gmail.com
E-Mail: malayalam@satyam.net.in
- Mr. A. Rajesh - Deputy General Manager ( Marketing ) Tel: +91 98477 20052
- Mr. B. Sunil - Asst. General Manager ( Marketing ) Tel: +91 098477 20042
Mr. A. Rajesh -
Deputy General Manager
Mr. B. Sunil - Asst. General Manager
Malayalam Communications Limited
Kairali towers
University P.O.,
Thiruvananthapuram - 695034
Tel: +91-471-2386500; Fax: 2386501
Call : +91 9847720052 ( A. Rajesh )
Email:
rajesha@kairalitv.in
Call : +91 9847720042 ( B. Sunil )
Email:
bsunil@kairalitv.in
Mr. A.S Jayasankar
Deputy General Manager (Marketing)
House NO.33/1767, NH Byepass, Puthiya Road,
Vennala P.O
Cochin- 682028
Mob: +91 9847720053
Email: jayasankar@kairalitv.in
Mr. A.S Jayasankar
Deputy General Manager (Marketing)
Asst.General Manager
Zilla Colony
PT Usha Road
Calicut -32
Tel: +91-495 2366162
Tel/Fax:: 0091 495 2365151
Mob: +91 9847720053
E-mail: kairalitvcalicut@gmail.com
Mr.Praveen Kumar
Asst. General Manager
3rd FLOOR, CHATEAU 'D'AMPA
NEW NO -110, NELSON MANIKKAM ROAD
AMINJIKKARAI, CHENNAI-600 029
TEL - 044-23749016 /7/ 8
Mob: +91 9841036673
E-Mail: praveenkumar@kairalitv.in
Mr. Ajith Gopalakrishnan
Asst. General Manager
Malayalm Communications Ltd.
Flat No.31, Sharkar Market,
Connaught Place,
New Delhi - 110 001
Tel/Fax: +91-11-23416177 / 23416178 / 23416179
Mob: +91 98919 89072
Email: ajith@kairalitv.in
Mr. Bijoy Chandran
Asst. General manager
Malayalam Communications Ltd.,
208/209 Neelkanth Commercial centre
Off. sahar road,
Andheri East
Mumbai-400 099
E mail: bijoychandran@kairalitv.in
Tel: 022-28348299 /40048252
Mob: +91 9930405688
Mr. Girish Kumar . N
Asst General Manager
3/7-8, 2nd Floor, 3rd Cross
Koramangala 2nd Block
Madivala (Next to Kaveri Nursing Home)
Bangalore - 560 068
Tel/Fax: ++91-80-25502536
Mob: +91 9886 859603 , 984 5176933
E-Mail: girishkumarotp@kairalitv.in
Mr. Ramesh .S
General Manager (Marketing)
Kairali TV
Malayalam Communications Ltd.
P.B No. 52551
3204, Oaks Liwa Heights,
Jumeirah Lake Towers,
DUBAI, UAE.
Tel: 00971 50 9190854
Fax: 00971-4-4341348
Email: ramesh@kairalitv.in
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