Marketing
 
 The Cutting Edge of Marketing

 

Now you can speak to India's most powerful consumer   market. Through a   television channel this market will easily identify   with, right from its name. A   channel as discerning as the   Malayalees   themselves.Offering programmes   with an authentic   Malayalee access. It's a movement all set to win over 30   million   Malayalees worldwide,   and become as much a part of their   identity as   their language and   culture. Truly the expression of a   people.

KERALA, INDIA'S MOST POWERFUL CONSUMER MARKET

  • The only 'rurban' State in India with no palpable rural-urban divide.
  • The only State in India where both urban and rural population figure in the National Readership Survey.
  • Lifestyle indicators stand clearly above the national average pointing to:
      
  • a booming market
  • very high brand proliferation
  • a fast growing rate of disposable incomes
  • a very high rate of consumption
  • a discerning people


    The Cutting Edge of Opportunity


    If Kerala is the dream market of any advertiser, Kairali is the perfect medium for your message.Over 10 million Malayalees in Kerala and five million more outside the State and in the Middle East tune into the satellite signals everyday. And with its balanced blend of infotainment Kairali is bound to cut through the clutter and become their absolute favourite.In turn, providing the cutting edge your advertisements cannot do without.



    SPOT BUY

    Bands Timings Rate per 10 seconds
    Morning Band 06.00 AM to 09.00 Rs. 3,000/-
    Noon Band 09.00 AM to 01.00 PM Rs. 4,000/-
    Evening Band 01.00 PM to 06.00 PM Rs. 5,000/-
    Prime Band 06.00 PM to 10.30 PM Rs. 8,000/-
    Prime Band 10.30 PM to 11.00 PM Rs. 10,000/-
    NRK Band 11.00 PM to 03.00 AM Rs. 5,000/-
    Non Prime Band 03.00 AM to 06.00 AM Rs. 3,000/-

    News Band Time Check           Spot Buy
    (10 Sec)               (10 Sec)
    Sponsorship
    Morning News Rs. 5,500/- Rs. 3,000/- Rs. 25,000/- + 90 sec FCT
    Afternoon News Rs. 6,000/- Rs. 4,000/- Rs. 40,000/- + 110 sec FCT
    Evening News Rs. 8,000/- Rs. 8,000/- Rs. 75,000/- + 110 sec FCT
    Night News Rs. 10,000/- Rs.10,000/- Rs. 75,000/- + 110 sec FCT




                   Programme wise spot rate.
     JB Junction
    Rs. 12,000
     FOI, Kuttipatturumal, Kitchen Magic, Karyam Nisaram
    Rs. 9,000
     Magic Oven
    Rs. 6,000
      Movie – Mon – Thu @ 10.00 am
    Rs. 5,000
      Movie – Fri - Sun @ 2pm
    Rs. 6,000

    Programme Sponsorship (Minimum 13 Episodes)
    Weekly serials/Daily Soaps 30 minutes Rs. 1 Lakh + 160 sec. FCT
    Film based programmes 30 minutes Rs. 85,000 + 140 sec. FCT
    Stage based shows 30 minutes Rs. 70,000 + 130 sec. FCT
    Current affairs programmes 30 minutes Rs. 60,000 + 100 sec. FCT


    Movie Sponsorship
    Saturday/Sunday Movies Rs. 2.5 Lakhs + 410 sec. FCT (Co-Sponsorship only)
    Afternoon Movies and NRK movies on Monday to Friday Rs. 2 Lakhs + 1000 sec. FCT (Full Sponsorship)







    Seven day serial Sponsorship (Minimum 7 episodes)
    Director's special serials (7 days) Rs. 10 lakhs + 1600 sec FCT

    Branding/Naming Rights (Minimum booking : 13 Episodes)
    Weekly serials/Daily Soaps  Rs. 1.25 Lakhs + 220 sec. FCT
    Film based programmes   Rs. 1 Lakh + 170 sec.  FCT
    Staged based shows   Rs. 1 Lakh + 170 sec.  FCT
    Current affairs programmes  Rs. 75,000 + 130 sec.  FCT

    Time Slot fee
    30 Minutes : Rs. 40,000 + 240 sec. FCT


    TELECAST NORMS
  • All advertisement materials are to be submitted in digital/Beta SX/SP formats only.
  • The advertisement material should reach our office along with confirmed release order at least 10 days before the intended date of telecast.
  • The payment shall be made by Account Payee cheque/Demand Draft drawn in favour of "Malayalam Communication Ltd. " ; payable at Thiruvananthapuram.
  • Intimation for cancellation, postponement or for using revised advertisement material should be received at our office at least 10 days before the scheduled date of telecast. All such intimations should be in written format only.
  • If the material provided is to be returned to the advertiser, intimation should be given within 7 days from the date of telecast.
  • Certificate of telecast will comprise only basic information like time and date of the telecast.
  • Kairali reserves the right to accept / reject any advertisement or sponsorship at its sole discretion.
  • The tariff and the terms and conditions are subject to change from time to time.
  • The tariff and the terms and conditions prevailing on the date of telecast shall apply on all billings.
  • Advertisements will be accepted for telecast subject to the laws prevailing in India.
  • Kairali will not be responsible for disruption in the telecast of the advertisement for force majeure reasons beyond its control. No claims will be entertained in this regard.
  • Any dispute or claim arising out of this transaction are subject to the jurisdiction of the courts of Thiruvananthapuram only.




                        



    MARKETING OFFICES

     Corporate Marketing Office


    Mr. S. Rajiv
    Senior General Manager
    Malayalam Communications Limited
    Kairali towers
    University P.O., Thiruvananthapuram - 695034
    Tel: +91-471-2386500; Fax:
    2386501
    gmkairalitv@gmail.com
    E-Mail: malayalam@kairalitv.in

  • Mr. Suresh Kumar R - Asst. General Manager  ( Marketing ) Tel: +91 98477 20052
  • Mr.  B. Sunil - Asst. General Manager  ( Marketing ) Tel: +91 098477 20042



     Thiruvananthapuram  


    Mr. Suresh Kumar R- Assistant General Manager

    Mr. B. Sunil - Asst. General Manager 
    Malayalam Communications Limited
    Kairali towers
    University P.O.,
    Thiruvananthapuram - 695034
    Tel: +91-471-2386500; Fax: 2386501

    Call : +91 9847720052 ( Suresh Kumar R )
    Email: sureshkumar@kairalitv.in

    Call : +91 9847720042 ( B. Sunil )
    Email: bsunil@kairalitv.in




     Kochi  


    Mr. A.S Jayasankar
    Deputy General Manager (Marketing)
    House NO.33/1767, NH Byepass, Puthiya Road,
    Vennala P.O
    Cochin- Pin: 682028
    Call- 0484 2807438
    Fax- 0484 2807434
    Mob: +91 9847720053
    Email: jayasankar@kairalitv.in



     Calicut  


    Mr. Ranjith.M
    Regional Manager (Marketing)
    Zilla Colony
    PT Usha Road
    Calicut -32
    Tel: +91-495 2366162
    Tel/Fax:: 0091 495 2365151
    Mob: +91 9847720041
    E-mail: ranjithm@kairalitv.in



     Chennai  


    Mr.Praveen Kumar
    Asst. General Manager
    3rd FLOOR, CHATEAU 'D'AMPA
    NEW NO -110, NELSON MANIKKAM ROAD
    AMINJIKKARAI, CHENNAI-600 029
    TEL - 044-23749016 /7/ 8
    Mob: +91 9841036673
    E-Mail: praveenkumar@kairalitv.in

     

     New Delhi  


    Mr. Ajith Gopalakrishnan
    Senior Asst. General manager
    Malayalm Communications Ltd.
    Flat No.31, Sharkar Market,
    Connaught Place,
    New Delhi - 110 001
    Tel/Fax: +91-11-23416177 / 23416178 / 23416179
    Mob: +91 98919 89072
    Email: ajith@kairalitv.in

     

     Mumbai  


    Mr. Bijoy Chandran
    Senior Asst. General manager
    Malayalam Communications Ltd., 
    208/209 Neelkanth Commercial centre
    Off. sahar road,
    Andheri East
    Mumbai-400 099
    E mail: bijoychandran@kairalitv.in
    Tel: 022-28348299 /40048252
    Mob: +91 9930405688




     Bangalore  


    Mr. Girish Kumar . N
    Asst General Manager
    3/7-8, 2nd Floor, 3rd Cross
    Koramangala 2nd Block
    Madivala (Next to Kaveri Nursing Home)
    Bangalore - 560 068
    Tel/Fax: ++91-80-25502536
    Mob: +91 9886 859603 , 984 5176933
    E-Mail: girishkumarotp@kairalitv.in




     United Arab Emirates  


    Mr. Ramesh .S
    General Manager (Marketing)
    Kairali TV
    Malayalam Communications Ltd.
    P.B No. 52551
    3204, Oaks Liwa Heights,
    Jumeirah Lake Towers,
    DUBAI, UAE.

    Tel: 00971 50 9190854
    Fax: 00971-4-4341348
    Email: ramesh@kairalitv.in